The Baylor Center for School Leadership (#BaylorCSL) strives to be the most effective Christian leadership catalyst for educators worldwide. We believe that cultivating effective leaders is the key to unlocking the potential of every student. That’s why we strive to prepare and nourish the leaders we serve, so they can in turn, serve their students with excellence.
Purpose of this Toolkit
Our greatest support for this work comes from you! We want to partner with you to help drive engagement and action among our collective social media networks to bring more educational leaders to the table, to improve schools, and improve the learning experience for each student.
How Can I Help?
- Copy and paste the suggested social media posts, or develop your own customized posts to share out the content.
- Add the #JustLeadership, #Catalyze, or #BaylorLeads hashtags to your social media posts, and engage with us via your personal or organizational accounts.
- Follow @BaylorCSL on Facebook, Twitter, Instagram, and LinkedIn and share the posted content; be sure to use the #JustLeadership, #Catalyze, or #BaylorLeads hashtags!
- Tag @BaylorCSL in your posts related to BCSL or our events.
- If you're attending a BCSL-hosted event, or a keynote with Dr. Jon Eckert, upload a photo to Instagram, Twitter, Facebook, and/or LinkedIn and caption it with one of the suggested captions. NOTE: Instagram does not support hyperlinks in captions. You must add any links into your Bio. Then, direct your followers to the link by adding, "Click the link in my bio to read all about it!" to your caption.
- Link the Just Leadership or Catalyze event pages in your bio or directly in the post.
- Look out for other ways to get involved in the future, like Instagram takeovers and sharing new feature profile content.
When is the Best Time to Share?
Just Leadership will be held on Monday, February 3, 2025. The optimal time to share with your networks about this event on social media is October-December 2024 so interested parties have time to register.
Catalyze (formerly Just Schools Academy) will be held Wednesday-Friday, July 28-30, 2025. Our team would like for you to share as early as possible to allow school teams to plan for this longer retreat. The optimal times to share on social media channels, according to best practices, are listed below.
- Instagram: Weekdays, generally between 10 am and 2 pm.
- Twitter: Weekdays in the morning from 8 am to 10 am, and evening from 6 pm to 9 pm. Weekends from 11 am to 5 pm.
- LinkedIn: Monday from 9 am to 12 pm, Tuesday from 3 to 6 pm, and Wednesday from 12 to 3 pm.
- Facebook: Weekdays from 9 am to 2 pm, Tuesday through Thursday at 5 pm, and Friday from 9 am to 11 am.
Hashtags
Use existing hashtags about related topics to support more visibility.
#JustLeadership #Catalyze #BaylorLeads #BaylorCSL
Just Leadership
Join us for Just Leadership, a one-day professional learning event for education leaders hosted at Baylor University on Monday, February 3, 2025. Learn alongside superintendents, principals, and instructional coaches as we explore current research and practice how to cultivate gritty optimism, partner with parents, reframe well-being, use artificial intelligence to humanize engagement, and develop wisdom through feedback. You will leave with deeper relationships and a next day, next week, and next month plan to lead thriving schools.
Catalyze
Join us at Catalyze (formerly Just Schools Academy) July 28-30 at the Hurd Welcome Center at Baylor University, where your team of teachers and administrators will have the opportunity to address a problem of practice related to your campus improvement plan focusing on feedback, engagement, or well-being. This is not a conference. This is a retreat that offers your team a collaborative environment where you’ll work alongside a network of educators and the BCSL team to develop a plan of action using our improvement science tools. With ongoing monthly support from our team, you will be equipped with strategies to catalyze lasting improvement in what we like to call “catalytic improvement communities” that will benefit your school. You will improve an aspect of your campus improvement plan, develop leaders, and enhance collective teacher efficacy. Gather a team of 2-10 teachers and administrators because we do this work best together.
